Marketing

Semester Plan

1^st Quarter

Week 1-2 Introduction to Marketing and DECA (Ch. 1-2)

Project: Mentor Project

Week 3-6 Selling (Ch. 12-15)

Project: Sales Demonstration Video

Week 7 International Marketing/Social Responsibility (Ch. 6)

Week 8-9 Product Marketing (Ch. 30-32)

Project: Best Project Ever

2^nd Quarter

Week 1-4 Promotion and Advertising (Ch. 17-20)

Project: Prom Book Print Ads and Storyboards

Week 5-7 Marketing Research (Ch. 28-29)

Project: Research Project

Week 8 Pricing (Ch. 25-26)

Week 9 Distribution (Ch. 21-24)